| Article Archive |
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CREATIVE
|  | Creative in Technology Sector
| Check out this gallery of 25 tech ads whose imagery transforms electronic gadgets into lifestyle essentials.
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CREATIVE
|  | Font Files and Formats
| Postscript! TrueType! OpenType! Learn all about these font formats and much, much more!
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CREATIVE
|  | Font Finds and Type Terms
| Your guide to typographical terminology as well as a list of font sources including free fonts!
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CREATIVE
|  | Guide to Rich Black
| Rich black uses process inks to make your blacks seem richer and more opaque.
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DIRECT MAIL
|  | 5 Takes on the USPS Crisis
| The USPS financial crisis is quickly coming to a boil. We provide an overview of the crisis and suggest some common-sense fixes, in five parts.
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DIRECT MAIL
|  | Most Important Landing Page Feature
| What is the single most important feature of any landing page? It's the laser focus on getting the reader to take the next step in your marketing effort.
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DIRECT MAIL
|  | Postcard Newsletters
| The postcard newsletter is a great concept, allowing you to provide valuable information in a condensed format that is more likely to get read.
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DIRECT MAIL
|  | Postcards Outside the Box
| These postcard design tips focus on print options that add value by increasing response rate.
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DIRECT RESPONSE
|  | Personalized Mail Up 46% In 2 Years
| At the beginning of 2009, about a quarter of direct mail campaigns were personalized. By the end of 2011, that figure jumped to over 40%.
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ENVIRONMENT
|  | 36 Examples of Eco-Symbolism
| These beautiful images evoke specific feelings in many people. See if you agree with the experts' take on symbolism.
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ENVIRONMENT
|  | Going Green
| Get the skinny on reducing your carbon footprint.
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MARKETING
|  | Data Mining for the Rest of Us
| How small businesses can use simple data collection methods to gain insight into their opportunities, design promotions, and ultimately sell more.
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PRINTING AND FINISHING
|  | Round Corner Finishing
| We now can soften the edge of your printed piece by adding round-corner finishing to your business cards, brochures and any other project.
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PRINTING AND FINISHING
|  | Ultimate Guide to Paper
| It's a reference tool, a specifier aid, even a comprehensive glossary.
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QR CODES
|  | QR Code Experiments
| How much contrast does a QR code need? How much of it can be obscured?
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QR CODES
|  | QR Code Testing Results
| We had over 100 readers who volunteered their time to test modified QR codes. You will be surprised by the results!
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TECHNOLOGY
|  | Understanding FTP
| Here's a basic overview of FTP. Call us if you need to send us large sets of files.
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TOOLS AND RESOURCES
|  | The Ultimate Envelope Guide
| Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.
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WORK AND PLAY
|  | An Inspirational Steve Jobs
| We found this video of Steve Jobs from when he spoke in 2005 at Stanford University's commencement. It's a touching and fitting way to remember him.
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WORK AND PLAY
|  | Awesome Pumpkin Pie
| When the holidays roll around and you need a quick, easy-to-make-yet-awesome pie, this is the recipe for you.
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WORK AND PLAY
|  | Catch a Counterfeit!
| Three ways to tell if your larger denomination US currency is authentic.
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WORK AND PLAY
|  | Lessons Learned from a Young Bassoonist
| Why would a gifted musician choose such an obscure instrument? What can the rest of us learn from him in terms of managing career and opportunity?
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