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In this issue:
Reviewing Colour Proofs
Common Sense Disk Submission Guidelines
Reviewing Colour Proofs
Great Colour, Great Piece
Colour can have a tremendous impact on your print design, but to achieve great colour, you have to know it will print the way you visualize it. The printer's contract proof provides a preview of the finished piece to confirm that it will match your visual intent and expectations. With the complexity of today's creative applications, it becomes imperative to have an accurate, hard-copy proof to bridge the gap between the digital and the physical.
Review Proofs In Neutral Light
The preferable proof viewing setup is a booth providing light at 5,000 degrees Kelvin, a standard that resembles noon-day sunlight. The back of the light booth should be a neutral gray to avoid distracting your eyes and influencing the colour appearance of your proofs.
If you do not have a light booth available, natural light is preferable to fluorescent light in most instances. If your piece will primarily be viewed in a specific lighting environment, you might want to confirm that it looks acceptable under these conditions as well.
What To Watch
Here are the most important factors to consider when reviewing a proof:
- Is it in registration, i.e. are all of the register marks on
the edge of the proof aligned?
- Do the various colour elements, be they text, line art, or images, register correctly in relation to each other?
- Are all colour items represented in the correct colour? Are all of the tints used the correct shade?
- Do flesh tones look real? Do any other items that contain familiar "memory" colours look real?
- Does the main subject of each image pop the way you want it to? Put another way, is there enough contrast?
- Are all the bleeds pulled past the trim edge?
- Is the proof 100% of the size you specified enabling you to correctly judge colour, placement, size, etc.?
- Is all the type legible? Are any characters or words broken, missing, the wrong colour, etc.?
- Is your text free of misspelled words? Are there any grammatical errors?
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ID That DVD!
Common Sense CD/DVD Suggestions
Here are the most important factors to consider when reviewing a proof:
People often work so hard to get the big things right, just to see the little things fall through the cracks. That seems especially true with the get-it-out-the-door deadlines associated with print communications projects.
One minor task that can prevent a headache is the proper labeling of your project disks and CDs, and DVDs. Unlabeled CDs and DVDs can be easily misplaced or mixed up, or even confused with earlier versions we may have received. Time lost can be hard to make up with today's tight deadlines.
Be sure to include your organization, name, contact information, project and date of release with each disk you send. Better yet, create a template and customize it for printing on a disc label with each CD or DVD released. Make label stomping a standard part of your job release routine.
We welcome your business card, but to avoid interfering with the drive mechanism, please don't tape it or anything else to your disc. If at all possible, include a jewel case or sleeve to protect the contents. Avoid the temptation to add a shine after burning a CD or DVD; circular motion can render your disk unreadable. If you must clean it, wipe it gently and straight across. Finally, remember that common-sense communication practices prevent costly delays and mistakes.
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Wheeler's is not like any printing company you've ever dealt with before. We strive to create a partnership with every client. We will work with you on your printing project or quick copy job to make sure that you get exactly the product you are envisioning. We'll suggest paper types, textures and colours to enhance your printed piece. Custom ink colours are available to give your project what's needed to convey the message you want. And we back everything we do with a Money-Back Guarantee.
Questions or comments always welcome.
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